Why is this called TiM?

TiM stands for Time is Money. We know how true this is on production, where there’s seemingly just never enough time to do everything you want and need to do artistically, and the meter is always running. We know that every hour a crewmember spends filling out paper not only kills a tree and crushes a unicorn, but literally takes them away from making the project that much more of a success for everyone. That hurts us in our hearts.

More than that, we landed on the name “TiM” because we wanted this whole process to be approachable and easy, like having a little friend on set with you. Say hello to TiM.